Consumer Interviews for your company blog — Analysis Simplified

You’ve conducted the selection interviews – informative weren’t that they? It’s the time to put all of that information could in your head upon paper, and pull everything together right into a complete picture.

This article follows on from our previous content which gave tips on how to carry out the selection interviews themselves. Here we give you some likely techniques to employ whilst examining your selection interviews, helping form your effects into something tangible.

Kind your findings into a fréquentation

After selection interviews you’ll find that you’ll lots of interesting thoughts and ideas jumping around your face, but probably in not any clear composition. The benefits will be better to understand and convey in front of large audiences if they are ordered into a apparent narration.

The best way to do this to do this is to put everything upon paper and sift through the results to produce a final single story.

Post-it notes & a light board

* Put all the concepts, ideas and findings you seen in each interview onto sticky notes (each point need to be on its own note).
* Try to avoid long content as you should be able to quickly scan it and know what it refers to, each sticky should simply contain up to 10 ideas.
* Twenty-four hours a day use short quotes or perhaps simple summaries if they will sum up the finding well.
* Put a number or an interviewee name to the corner so that you can keep track exactly where each sticky came from.
* If you interviewed people coming from differing communities (for example new and returning customers) patterns will be easier to location if you place a symbol to each post-it (or used coloration co-ordinated post-its) to show which usually group they will belonged to.

After the interviews you’ll know the common styles that appear through the interviews, so focus the post-its around and group them accordingly.

Take your time with this kind of, you may find the original groupings change over time. This can be called a great ‘affinity diagram’. An advantage of using post-its is that you can see the whole of your outcomes at once, instead of seeing a small part on a screen at any one time. Seeing the ‘big picture’ will assist you to visualise what is going on more easily than attempting this visualisation in your mind alone. Another advantage is that post-its give you the overall flexibility to make further more changes to the diagram whenever needed.

When you are able to, do this on a white-colored board. It has 2 advantages:

* You possibly can draw rings around the groupings, and add annotations where required.
* The post-its might feasibly stick and stay where you need these people (rather than deciding to fall towards the floor at the most inopportune times).

Essentially you’re building a visual manifestation (almost a mind map) of the end result. Once it has the visualized, you’ll find it’ll produce a lot more feeling.

Don’t forget so why you were conducting the interviews

The first content emphasized the requirement to have a goal when ever conducting the interviews:

«The aims of interviews are to discover:

* Users’ needs and goals.
* How users carry out tasks in your site (or would carry out if functionality was available).
* What users think the site presents them (and what more that they really want/need). »

This could act as an effective framework to put on your findings, and should end up being remembered whilst conducting the analysis. Yet keep in mind that beauty of interviews is normally their flexibility so if you experience placing an alternative solution focus on the results makes clear your findings, you can do therefore.

Bounce your ideas off someone else

Stand in front of your post-its and discuss your conclusions through with someone (or several people). Encourage concerns. You will not be allowed to answer just about every question, but you will find wherever gaps inside your explanations will be. Talking through your findings might also help additionally clarify your opinions, and you’ll know where the gaps are inside your overall photo.

You may also get bouncing options off people who didn’t go to the selection interviews useful. Discovering the benefits with somebody with a different perspective from your own can make ideas did you know have considered normally.

Take your time

There is a first couple of several hours will be filled up with a craze of posting and collection post-its, you should then rest on the consequence. You will find the subconscious keep on working away at the problems, and you may well find you get up with additionally ideas, or when going for a soak in a bath, or on the walk home… There will always be further pieces to add, and changes to be created to your affinity diagram.

Producing your results from interviews is like designing a photograph manually ,. It takes as well as if you hurry through the process then the final result is not as it should be. Invest some time over the each stage, you will possess been given a phenomenal amount details to procedure during the interviews, so ensure all sorts of things relevant gets down and a clear general message has the ability to develop.


Once to get done it really leaves the ‘simple’ matter of:

* Producing whatever adjustments are required to your site
2. Producing gentes
* The diagnosis of problems with your site
2. Directing new design concepts

another one of the thousands of concerns interviews can feed incredibly useful data into . But these «small» complications might be possible knowing the hard work pays off come go live.

As i have said in the previous content «interviews are a great way to find complex information about your users», just remember that more work is needed than expected to get those amazing results.