Individual Interviews for your blog – Analysis Simple

You’ve carried out the selection interviews – enlightening weren’t they will? It’s the time to put that information which is in your head down on paper, and pull all this together right into a complete picture.

This article comes after on from our previous document which gave tips on how to execute the selection interviews themselves. Below we give you some conceivable techniques to apply whilst analyzing your interviews, helping fungal your effects into a thing tangible.

Sort your findings into a société

After interviews you’ll find that you’ve lots of interesting thoughts and ideas moving around your head, but likely in not any clear structure. The benefits will be much easier to understand and convey to others if they are purchased into a obvious narration.

The simplest way to do this to achieve this is to put everything down on paper and then sift through the results to build a final specific story.

Post-it notes & a white board

2. Put all the concepts, suggestions and studies you seen in each interview onto sticky notes (each point need to be on its own note).
* Stay away from long sentences as you should be able to quickly scan that and really know what it refers to, each sticky should only contain up to 10 text.
* Please use short quotes or simple summaries if that they sum up the finding well.
* Include a number or perhaps an interviewee name for the corner so that you can keep track exactly where each sticky came from.
2. If you interviewed people out of differing groups (for example new and returning customers) patterns will be easier to location if you put a symbol on each of your post-it (or used colouring co-ordinated post-its) to show which in turn group that they belonged to.

After the interviews you’ll know the common styles that seem through the selection interviews, so complete the post-its around and group them accordingly.

Take your time with this, you may find the original groupings adjust over time. This is called an ‘affinity diagram’. An advantage of using post-its is that you’ll the entirety of your outcomes at once, rather than seeing a little part on a screen any kind of time one time. Seeing the ‘big picture’ will let you visualise what’s going on more easily than attempting this kind of visualisation in your mind alone. An additional is that post-its give you the versatility to make additional changes to the diagram if and when needed.

In case you are able to, do this on a bright white board. It has 2 advantages:

* It truly is feasible draw bands around the categories, and add annotations where necessary.
* The post-its probably stick and stay where you need them (rather than deciding to fall for the floor at most inopportune times).

Essentially you’re setting up a visual portrayal (almost a mind map) of the effect. Once it could visualized, you will find it’ll produce a lot more perception.

Don’t forget as to why you were conducting the interviews

The first document emphasized the requirement to have a clear goal once conducting the interviews:

«The aims of interviews should be discover:

2. Users’ goals and needs.
* How users finished tasks on your site (or would perform if operation was available).
* What users believe the site gives them (and what more they will really want/need). »

This might act as an effective framework to use your studies, and should end up being remembered even though conducting the analysis. Although keep in mind that the advantage of interviews is definitely their versatility so if you look and feel placing an alternate focus on the results makes clear your findings, you can do so.

Bounce your ideas off other people

Stand in front side of your post-its and speak your results through with someone (or several people). Encourage concerns. You will not be in a position to answer every question, however you will find just where gaps within your explanations are. Talking through your findings can even help further more clarify your ideas, and you’ll understand where the breaks are in the overall picture.

You may also discover bouncing suggestions off individuals that didn’t attend the interviews useful. Finding the outcomes with somebody with a distinctive perspective from your own can make ideas did you know have considered normally.

Take your time

There is a first couple of hours will be filled up with a frenzy of authoring and grouping post-its, you must then rest on the end result. You will find your subconscious help keep on implementing the problems, and you could well discover you awaken with additional ideas, or perhaps when getting a soak within a bath, or perhaps on the walk home… There will always be further pieces to add, and changes to be created to your cast diagram.

Growing your findings from interviews is like designing a photograph by hand. It takes as well as if you hurry through the method then the effect is not as it should be. Invest some time over the every stage, you will have been given a phenomenal amount of information to procedure during the interviews, so ensure every thing relevant gets down and a clear general message is able to develop.


Once you’re done it really leaves the ‘simple’ matter of:

* Making whatever changes are wanted to your site
* Producing gentes
* Figuring out problems with your present site
* Directing new design concepts

another one on the thousands of problems interviews can feed incredibly useful info into . But these «small» problems might be made easier knowing the hard work will pay for off arrive go live.

As mentioned in the previous document «interviews are an easy way to find in-depth information about the users», just remember that more efforts is needed than expected to take out those good results.