Individual Interviews for your web-site – Analysis Simplified

You’ve conducted the interviews – informative weren’t that they? It’s the time to put everything information could in your head down on paper, and pull it all together into a complete picture.

This article employs on from our previous document which gave tips on how to execute the interviews themselves. Below we give you some practical techniques to use whilst inspecting your interviews, helping black mold your benefits into anything tangible.

Type your findings into a narration

After selection interviews you’ll find that you’ve lots of interesting thoughts and ideas moving around the head, but perhaps in no clear framework. The effects will be easier to understand and convey in front of large audiences if they are purchased into a clear narration.

The simplest way to do this to accomplish this is to set everything down on paper and after that sift through the results to create a final unified story.

Post-it notes & a white board

* Put all the concepts, tips and findings you seen in each interview onto post-it notes (each point need to be on its own note).
* Try to avoid long phrases as you’ll need to be able to quickly scan this and really know what it identifies, each post-it should just contain up to 10 ideas.
* Twenty-four hours a day use short quotes or simple summaries if they sum up the finding very well.
* Put in a number or an interviewee name towards the corner so that you can keep track where each post-it came from.
* If you interviewed people by differing teams (for case in point new and returning customers) patterns will be easier to area if you set a symbol on each post-it (or used coloring co-ordinated post-its) to show which group they belonged to.

After the selection interviews you’ll understand the common themes that show up through the interviews, so move the post-its around and group all of them accordingly.

Take some time with this kind of, you may find the first groupings switch over time. This can be called a great ‘affinity diagram’. An advantage of using post-its is that you can view the entirety of your benefits at once, instead of seeing a little part on a screen at any one time. Observing the ‘big picture’ can help you visualise the proceedings more easily than attempting this visualisation in your mind alone. An additional is that post-its give you the flexibility to make additional changes to the diagram whenever needed.

In case you are able to, accomplish this on a white colored board. It has 2 advantages:

* You possibly can draw bands around the communities, and add annotations where required.
* The post-its will likely stick and stay where you need these people (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re setting up a visual manifestation (almost a mind map) of the result. Once it has the visualized, you will discover it’ll generate a lot more perception.

Don’t forget how come you were conducting the interviews

The first article emphasized the necessity to have a definite goal the moment conducting the interviews:

«The aims of interviews should be discover:

5. Users’ needs and goals.
* How users finish tasks in your site (or would do if functionality was available).
* What users believe the site offers them (and what more they will really want/need). »

This might act as an effective framework to work with your studies, and should end up being remembered whilst conducting the analysis. Yet keep in mind that beauty of interviews is certainly their versatility so if you experience placing another solution focus on the results explains your findings, you can do so.

Bounce your opinions off somebody else

Stand in front of your post-its and talk your studies through with someone (or several people). Encourage queries. You will not be capable of answer every question, however, you will find wherever gaps in the explanations happen to be. Talking through your findings will even help additional clarify your opinions, and you’ll find out where the gaps are within your overall photo.

You may also find bouncing thoughts off people who didn’t go to the selection interviews useful. Finding the results with someone with a different perspective from your can make ideas will possibly not have considered normally.

Take your time

There is a first couple of several hours will be stuffed with a craze of producing and collection post-its, you must then rest on the effect. You will find your subconscious keep on working on the problems, and you may well find you wake with further more ideas, or perhaps when going for a soak in a bath, or on the walk home… There will always be further bits to add, and changes to be created to your cast diagram.

Growing your studies from interviews is like making a photograph by hand. It takes as well as if you speed through the procedure then the end result is much less it should be. Take some time over the every stage, you should have been given an outstanding amount details to procedure during the interviews, so ensure every thing relevant gets down and a clear general message is able to develop.


Once occur to be done it just leaves the ‘simple’ matter of:

* Producing whatever changes are needed to your site
5. Producing personas
* Figuring out problems with your existing site
2. Directing new design ideas

another one belonging to the thousands of problems interviews may feed incredibly useful information into . But these «small» problems might be made easier knowing the hard work will pay off come go live.

As stated in the previous content «interviews are a good way to find complex information about the users», just remember that more effort and hard work is needed than expected to take out those terrific results.