Individual Interviews for your website — Analysis Made easier

You’ve conducted the selection interviews – informative weren’t that they? It’s now time to put all that information that is definitely in your head upon paper, and pull all this together into a complete photo.

This article uses on from your previous article which offered tips on how to conduct the interviews themselves. Below we give you some possible techniques to work with whilst examining your selection interviews, helping mildew your outcomes into anything tangible.

Style your conclusions into a société

After selection interviews you’ll find that you will have lots of interesting thoughts and ideas moving around your head, but in all probability in simply no clear composition. The benefits will be much easier to understand and convey in front of large audiences if they are bought into a obvious narration.

The easiest way to do this to get this done is to put everything down on paper and next sift through the results to generate a final unified story.

Post-it notes & a white board

2. Put all the concepts, options and findings you present in each interview onto post-it notes (each point should be on its own note).
* Attempt to avoid long content as you should be able to quickly scan it and really know what it identifies, each post-it should only contain approximately 10 ideas.
* Please use short quotes or perhaps simple summaries if they sum up the finding very well.
* Place in a number or perhaps an interviewee name for the corner to help you keep track exactly where each sticky came from.
2. If you interviewed people out of differing teams (for model new and returning customers) patterns will probably be easier to spot if you place a symbol on each post-it (or used colour co-ordinated post-its) to show which in turn group that they belonged to.

After the selection interviews you’ll know the common designs that show up through the interviews, so complete the post-its around and group all of them accordingly.

Spend some time with this, you may find the first groupings switch over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that you can observe the whole of your effects at once, rather than seeing a tiny part on the screen any kind of time one time. Seeing the ‘big picture’ will let you visualise the proceedings more easily than attempting this kind of visualisation in your head alone. Another advantage is that post-its give you the overall flexibility to make even more changes to your diagram whenever needed.

For anyone who is able to, try this on a white-colored board. This has 2 advantages:

* Be capable to draw rings around the organizations, and add observation where necessary.
* The post-its are inclined to stick and stay where you need them (rather than deciding to fall to the floor at most inopportune times).

Essentially you’re creating a visual rendering (almost a mind map) of the end result. Once it’s visualized, you will discover it’ll help to make a lot more good sense.

Don’t forget so why you had been conducting the interviews

The first article emphasized the need to have a definite goal the moment conducting the interviews:

«The aims of interviews should be discover:

5. Users’ needs and goals.
* How users complete tasks in your site (or would perform if efficiency was available).
* What users think the site provides them (and what more they will really want/need). »

This may act as a useful framework to utilize your results, and should always be remembered even though conducting the analysis. But keep in mind that the beauty of interviews is usually their overall flexibility so if you truly feel placing another solution focus on the results clarifies your findings, you can do and so.

Bounce your opinions off other people

Stand in entrance of your post-its and speak your conclusions through with someone (or several people). Encourage questions. You will not be allowed to answer just about every question, however, you will find in which gaps in your explanations will be. Talking through your findings will likewise help even more clarify your opinions, and you’ll know where the spaces are within your overall photo.

You may also discover bouncing choices off men and women that didn’t enroll in the interviews useful. Witnessing the outcomes with an individual with a different perspective from your can generate ideas will possibly not have considered in any other case.

Take your time

There is a first couple of several hours will be filled up with a frenzy of publishing and collection post-its, you must then rest on the result. You will find your subconscious will continue on focusing on the problems, and you may well get you get up with further ideas, or perhaps when getting a soak within a bath, or on the walk home… There always exists further pieces to add, and changes to be created to your cast diagram.

Developing your conclusions from selection interviews is like designing a photograph by hand. It takes as well as if you buzz through the method then the consequence is quite a bit less it should be. Take your time over the each stage, you may have been given an outstanding amount of information to process during the selection interviews, so ensure all relevant gets down and a clear overall message has the ability to develop.


Once most likely done it merely requires leaves the ‘simple’ matter of:

* Making whatever changes are was required to your site
2. Producing gentes
* The diagnosis of problems with your current site
* Directing new design ideas

another one with the thousands of concerns interviews can easily feed amazingly useful data into But these «small» concerns might be made easier knowing the hard work will pay off come go live.

As i have said in the previous content «interviews are a good way to find in-depth information about your users», remember more work is needed than expected to pull out those good results.