User Interviews for your company blog – Analysis Basic

You’ve conducted the interviews – enlightening weren’t they will? It’s the time to put all the information could in your head down on paper, and pull it all together to a complete picture.

This article ensues on from your previous article which offered tips on how to perform the selection interviews themselves. Below we give you some possible techniques to apply whilst analyzing your selection interviews, helping fungal your outcomes into something tangible.

Web form your findings into a société

After selection interviews you’ll find that get lots of interesting thoughts and ideas bouncing around your brain, but probably in zero clear framework. The results will be better to understand and convey in front of large audiences if they are bought into a clear narration.

The ultimate way to do this to get this done is to set everything upon paper and then sift through the results to build a final unified story.

Sticky notes & a white colored board

5. Put all the concepts, creative ideas and conclusions you found in each interview onto sticky notes (each point needs to be on its own note).
* Attempt to avoid long sentences as you’ve got to be able to quickly scan that and know what it refers to, each sticky should only contain approximately 10 ideas.
* Please use brief quotes or perhaps simple summaries if that they sum up the finding well.
* Include a number or perhaps an interviewee name to the corner so that you can keep track where each post-it came from.
5. If you interviewed people from differing groupings (for case in point new and returning customers) patterns will probably be easier to spot if you put a symbol on each post-it (or used colour co-ordinated post-its) to show which group they will belonged to.

After the interviews you’ll know the dimensions of the common styles that appear through the interviews, so progress the post-its around and group all of them accordingly.

Take your time with this, you may find the original groupings adjust over time. This could be called a great ‘affinity diagram’. An advantage of using post-its is that you can see the whole of your outcomes at once, instead of seeing a little part over a screen any kind of time one time. Experiencing the ‘big picture’ will allow you to visualise the proceedings more easily than attempting this visualisation in your mind alone. Another advantage is that post-its give you the versatility to make additionally changes to your diagram if and when needed.

For anyone who is able to, make this happen on a white colored board. It has 2 positive aspects:

* Allows you to draw bands around the categories, and add observation where necessary.
* The post-its usually stick and stay where you need them (rather than deciding to fall to the floor at the most inopportune times).

Essentially you’re making a visual representation (almost a mind map) of the effect. Once really visualized, you’ll find it’ll make a lot more sense.

Don’t forget so why you were conducting the interviews

The first document emphasized the necessity to have a definite goal once conducting the interviews:

«The aims of interviews should be discover:

5. Users’ needs and goals.
* How users entire tasks on your own site (or would do if features was available).
* What users believe the site presents them (and what more they really want/need). »

This might act as an effective framework to put on your findings, and should become remembered whilst conducting the analysis. Yet keep in mind that beauty of interviews is definitely their overall flexibility so if you truly feel placing another solution focus on the results explains your conclusions, you can do hence.

Bounce your ideas off another person

Stand in front of your post-its and discuss your conclusions through with someone (or several people). Encourage concerns. You will not be capable of answer just about every question, nevertheless, you will find wherever gaps within your explanations are. Talking through your findings will help further more clarify your opinions, and you’ll find out where the spaces are inside your overall picture.

You may also find bouncing options off people who didn’t sign up for the interviews useful. Seeing the effects with somebody with a varied perspective from your own can make ideas do not have considered in any other case.

Take your time

You will find the first couple of hours will be filled with a frenzy of writing and collection post-its, you should then rest on the consequence. You will find your subconscious help keep on focusing on the problems, and you might well discover you get up with even more ideas, or when going for a soak in a bath, or on the walk home… There will always be further portions to add, and changes to be created to your affinity diagram.

Growing your studies from interviews is like making a photograph manually ,. It takes as well as if you rush through the process then the end result is not as it should be. Spend some time over the every stage, you’ll have done been given a phenomenal amount info to process during the selection interviews, so ensure every thing relevant gets down and a clear overall message has the capacity to develop.


Once you aren’t done it merely requires leaves the ‘simple’ matter of:

* Making whatever adjustments are needed to your site
* Producing personas
* Diagnosing problems with your overall site
5. Directing new design ideas

another one within the thousands of concerns interviews can easily feed incredibly useful facts into Require «small» concerns might be possible knowing your hard work pays off come go live.

As i have said in the previous article «interviews are a great way to find complex information about your users», just remember that more efforts is needed than expected to take out those great results.